The Buying Layerfor Creator Media

Creator inventory is spread across thousands of independent channels, each with its own rates, terms, and reporting. egency puts one buying layer on top of it — plan, price, transact, and measure in a single console.

Get in touchSee how it works
(Trusted by the most ambitious teams)
  • Nike
  • McDonald's
  • Netflix
  • Papa John's
  • Xfinity
  • Honda
  • Beats
  • Hulu
  • Polymarket
  • FanDuel
  • State Farm
  • Crocs
  • Nintendo
  • Warner Bros.
  • DraftKings
  • Paramount+
  • Celsius
  • Partiful
  • AppLovin
  • NFL

Already buying egency

(Products)

Two ways to buy

Pick how you want to buy. Every buy type runs on the same plan, contract, and reporting layer.

  • 01

    SideKICK

    Your brand inside live streams.

    Contextually triggered companion ads (Presence, Desires, Moments) rendered on-stream. Creators opt in; no per-ad action needed.

    PRICING
    PAY PER THOUSAND VIEWS (CPM)
    CHANNELS
    TWITCH · YOUTUBE · KICK
  • 02

    SideCLIP

    Your brand in viral clips.

    Short-form clips from creator streams and your own content, posted to creator accounts and the egency clip network.

    PRICING
    PAY PER THOUSAND VIEWS (CPM)
    CHANNELS
    TIKTOK · INSTAGRAM · YOUTUBE SHORTS
(Workflow)

Go from idea to launch in minutes

Reduce operational workload by 90% per campaign and focus on strategy instead.

BEFORE (MONTHS)

6 MANUAL STEPS

  1. 01Creator Strategy
  2. 02Sourcing and Outreach
  3. 03Negotiation
  4. 04Contracting
  5. 05Approvals
  6. 06Launch

AFTER (MINUTES)

2 STEPS

  1. Creator Strategy
  2. Launch

90%

less operational workload per campaign

  • Instantly allocate budgets across hundreds of Creators
  • Automate delivery with Brand fit approvals, shipping, and built-in tracking
  • Monitor and measure full-funnel performance
(Network)

Who is on the platform

A sample of the streamers taking buys today.

  • Clix

    @clix · Twitch

    Followers
    8.69M

  • SypherPK

    @sypherpk · Twitch

    Followers
    7.23M

  • StableRonaldo

    @stableronaldo · Twitch

    Followers
    5.32M

  • Lacy

    @lacy · Twitch

    Followers
    3.48M

  • Valkyrae

    @valkyrae · Twitch

    Followers
    1.67M

  • BotezLive

    @botezlive · Twitch

    Followers
    1.32M

  • Huskerrs

    @huskerrs · Twitch

    Followers
    1.28M

  • Kaydop

    @kaydop · Twitch

    Followers
    940K

  • Maherco

    @maherco · Kick

    Followers
    830K

  • Aspen

    @aspen · Twitch

    Followers
    723K

  • edmatthews

    @edmatthews · Kick

    Followers
    233K

  • K3soju

    @k3soju · Twitch

    Followers
    669K

  • tminnzy

    @tminnzy · Twitch

    Followers
    137K

  • SoyPan33

    @soypan · Kick

    Followers
    78K

  • BuddhaNP

    @buddha · Kick

    Followers
    139K

  • Choc

    @choc · Twitch

    Followers
    871K

  • Westcol

    @westcol · Kick

    Followers
    4.30M

  • DeenTheGreat

    @deenthegreat · Kick

    Followers
    503K
(Reach)

  • 18k+

    Streams

  • 12k+

    Clippers

  • 100s

    of Brands

  • 93%

    Net Promoter Score

(Proof of Performance)

Case studies

  • 01SIDEKICK

    Papa Johns

    Launched the Pan Pizza on football-adjacent gaming streams, with a hero stream featuring Giants running back Cam Skattebo.

    • 21.7MVIEWS
    • 120KCLICKS
    • 59CREATORS
  • 02SIDEKICK

    FanDuel

    Ran always-on overlays through the World Cup, plus hero streams that recreated marquee matches live in EA Sports FC 26.

    • 9.99MVIEWS
    • 30.3KCLICKS
    • 31CREATORS
  • 03SIDEKICK

    Hulu

    Brought Paradise Season 2 to gaming streams, as SypherPK hosted stars Sterling K. Brown and Jon Beavers live.

    • 7.40MVIEWS
    • 12.4KCLICKS
    • 32CREATORS
  • 04SIDEKICK

    Celsius

    Ran two flights of Twitch ads around the World Cup. Chat intent to try or buy rose from 17.8% to 25.4%.

    • 4.76MVIEWS
    • 22.7KCLICKS
    • 15CREATORS
  • 05SIDEKICK

    State Farm

    Built tune-in for Gamerhood, its livestream competition series, with ads on brand-safe games across a State Farm-approved roster.

    • 2.87MVIEWS
    • 11.2KCLICKS
    • 13CREATORS
(Contact)

Get in touch

Leave your work email and someone from the egency team will reach out about buying on SideKICK and SideCLIP.

A person reads every message.